Archive for January, 2010
3 items.
A couple months ago I came down with the swine flu, shortly after I came down with it Michele did and then later on so did the kids. Michele wasn’t able to make it to the Black Drop for about a month. One of the barista’s asked me if it was a part of my evil plot to drink up all the money on our card.
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1893
Juicy Fruit gum was introduced. The oldest brand in the Wrigley family, Juicy Fruit was launched just a few months ahead of Wrigley’s Spearmint®.
1944
During World War II, company president Philip Wrigley led an unusual move to support U.S. troops and protect the reputation of the company’s brands. Because of wartime rationing, Wrigley could not make enough top-quality gum for everyone. So rather than compromise the high quality that people expected, the company took Wrigley’s Spearmint, Doublemint® and Juicy Fruit off the civilian market and dedicated the entire output of these brands to the U.S. Armed Forces. Juicy Fruit was reintroduced in 1946, and quickly regained, then exceeded, its pre-war popularity.
1974
Juicy Fruit helped to launch the use of UPC codes as the first product to be scanned with a laser scanner. The milestone took place at a Marsh Supermarket in Troy, Ohio, where a 10-pack of Wrigley’s Juicy Fruit was run through a hand-made laser scanner.
2006
Wrigley announced a partnership with Chip Ganassi Racing with Feliz Sabaates. NASCAR driver Juan Pablo Montoya currently drives the No. 42 Wrigley’s Juicy Fruit Dodge.
2007
Wrigley’s brands, including Juicy Fruit, became the official chewing gums of the National Basketball Association.
2008
Launch of Slim Pack.
2009
Launch of Slim Pack 3 Pack.
